SECRET WORDS

http://www.youtube.com/watch?v=XIRQP83wJro

'Language: A Key Mechanism of Control'

from wikipedia on the GoPac Memo:

Contrasting Words
The list of words included in the memo to be used to describe political opponents, Democrats, and their ideas are as follows:

decay, failure (fail), collapse(ing), deeper, crisis, urgent(cy), destructive, destroy, sick, pathetic, lie, liberal, they/them, unionized bureaucracy, "compassion" is not enough, betray, consequences, limit(s), shallow, traitors, sensationalists, endanger, coercion, hypocrisy, radical, threaten, devour, waste, corruption, incompetent, permissive attitudes, destructive, impose, self-serving, greed, ideological, insecure, anti-(issue): flag, family, child, jobs, pessimistic, excuses, intolerant, stagnation, welfare, corrupt, selfish, insensitive, status quo, mandate(s), taxes, spend(ing), shame, disgrace, punish (poor...), bizarre, cynicism, cheat, steal, abuse of power, machine, bosses, obsolete, criminal rights, red tape, patronage

Optimistic Positive Governing Words
The list of words to describe fellow Republicans and the readers' campaign goals are as follows:

share, change, opportunity, legacy, challenge, control, truth, moral, courage, reform, prosperity, crusade, movement, children, family, debate, compete, active(ly), we/us/our, candid(ly), humane, pristine, provide, liberty, commitment, principle(d), unique, duty, precious, premise, care(ing), tough, listen, learn, help, lead, vision, success, empower(ment), citizen, activist, mobilize, conflict, light, dream, freedom, peace, rights, pioneer, proud/pride, building, preserve, pro-(issue): flag, children, environment, reform, workfare, eliminate good-time in prison, strength, choice/choose, fair, protect, confident, incentive, hard work, initiative, common sense, passionate